Ah, Cynar... how I love thee. The preeminent artichoke-based liqueur, this is the vaunted 70 proof (35% ABV) version of it, widely used as a straight substitute for Campari. In fact, this is made by Campari, it's compromised of 13 herbs and plants, chief among them being artichoke.
Used in many many cocktails (even more during the hipster cocktail explosion of the 2000s/2010s), Cynar has a very distinctive taste that really needs to be experienced, and can be considered both an aperitif and digestif. Apparently Italians have been making artichoke liqueurs for centuries. Let's immediately sip some: